How to Create Viral TikTok Content – Tips for Maximum Engagement
Having viral content can bring your brand great benefits, including increased engagement and visibility. It is important to keep your videos short so that you don’t bore viewers. Using popular songs can also increase your video’s popularity because they give you common ground with your audience.
Make sure to use relevant and trending hashtags so that your content can be discovered by a wider audience. Also, post your videos during peak times when most of your audience will be active on TikTok.
1. Be Original
In a sea of short videos, you need to stand out from the crowd. Make a video that captures the audience’s attention in the first few seconds and offers something new or unexpected.
Including popular music in your TikTok videos is a great way to increase engagement rates. It also gives viewers a sense of familiarity with the content, which can help them stay engaged for longer.
TikTok thrives on trends, so it’s important to create unique videos that follow the latest TikTok ideas and formats. You can do this by creating a duet with a famous TikTok creator, using a viral trend, or even a current event. Adding a witty or thought-provoking comment to your video can boost engagement as well. Adding a hashtag can also help guide the TikTok algorithm.
2. Create a Story
A key to success on TikTok is knowing your audience. This will help you produce videos that appeal to them, as well as ensuring your content gets shown to as many people as possible. Using niche hashtags is a great way to do this, as it ensures that your videos appear in the For You feeds of your target demographic.
Using popular music or sounds in your videos also increases their visibility on the platform. This is particularly effective if you are following a trend, as the TikTok algorithm will recommend your video to other users who use that trend in their content.
Another great way to increase engagement is by encouraging viewers to interact with your content. For example, asking them to leave a comment, subscribe to your channel, or respond to your video with their own using the Duet feature.
3. Add a Hashtag
One of the best ways to capture engagement on TikTok is by incorporating a hashtag. Hashtags allow users to search for videos by topic & find content that matches their interests.
Adding hashtags can also help you grow your audience community effortlessly. However, don’t overstuff your posts with trending hashtags as this can appear spammy to viewers.
Instead, try using a combination of popular trends with niche ones that are relevant to your brand. Additionally, consider creating a unique hashtag challenge that will make your brand stand out. For example, the #elfchallenge created by ELF Cosmetics became a huge viral success. This way, your audience will associate the hashtag with your brand, fostering recognition and recall.
4. Make It Fun
TikTok is one of the best platforms for engaging a large audience and building your brand. Its algorithms rely heavily on engagement, and understanding how to engage your audience can help you reach virality.
Create content that entertains, such as a funny or relatable video about your business. You can also try using the Duet feature to interact with other users. This helps you humanize your business and build relationships with potential customers.
ALSO READ:
Another way to make your content fun is to participate in trends. For example, if a popular meme or challenge is making the rounds, use it in your video. However, be careful not to overdo it; too many hashtags can flag you as spam and cause the algorithm to penalize your video.
5. Keep It Short
The key to going viral on TikTok is engaging audiences over the course of time. If you can keep your video content popping up on users’ For You page, the algorithm will continue to push it to new viewers.
Keeping your videos short is also crucial to getting noticed. Average TikTok videos are only 15 seconds long, and a quick hit will help you stay on the algorithm’s good side.
Another great way to boost engagement is to make your videos fun. Videos that show your audience a good time, whether through dancing or comedic skits, have the best chance of going viral. Showing your fun personality can humanize your brand and build trust with your followers.
